Trustmark AB

16 June 2019




I DesignVIV-WebHåkan Lagergren


I have 45 Years solid Consultancy Experience in helping Businesses and organisations
to Develop and Express their Identities through Efficient Communication, Concept and Product Design.

Design team
I have worked as a copywriter, designer and innovation advisor for many widely different organisations in Europe for 45 years. Sometimes as a small "nobody in the beginning of a relation with a new client. Sometimes as the centre of the whole business development, often leading to new sucessful products, with everybody involved in the whole organisation...
AGA Trivet

In the 1980s I was commissioned by AGA Ltd, the manufacturer ot the famous AGA Stove,
to design a trivet for all owners of the AGA Stove. I came up with the solution as above!


DSC01445

In the 1980s I was involved/ commissioned the large Swedish ball bearing manufacturer SKF, in the development of a patented ski binding: the BOX binding. A fantastic experience !!!!!


GoldshippBlack Viking FriendshipVFC Vision1




The Viking Frindship is a symbol was designed (by me)to express Nordic/Scandinavian Identity used, when workin on the Swedsih Brand program; Qualities of Sweden 1985 - 20010. The Viking Friendship became the symbol for The Swedish Kitchen - a high profile Swedish restaurant in central London, during the 1980s... Later, the Viking Friendship became the obvious symbol for the Nordic Viking Centre in Gothenburg, for which I worked hard between 1985 and 2009,,,

Ergoclean

New Toothbrush

ErgoClean Mouth and teeth cleaner. An innovation I´ve been working on since 1984... I am now looking for a partner who can and like to manufacture and distribute this unique innovation - all over the world !



Which is the Value Base of Volvo Cars?

Has everybody within the Volvo Cars organisation
understood the Volvo Cars Core Values?


PG Gyllenhammar had for several years been the head the Head of Volvo Cars. He was a hero among the Swedish population; a wellknown Swedish business leader, when he was replaced by Sören Gyll in in a coup in the 1990s - who gave the New Volvo Design Manager, Peter Horbury all his support, when he wrote me a letter in 1984, to thank me for all advice I had presented in meeting with Peter Horbury...
If you send me an email: to me; lagergrenhakan@me.com, I can send you a copy of the letter from
Sören Gyll, By then the CEO of Volvo Cars!
A business which had by the been bought by Chinese stakeholders in 2010.