Trustmark AB

17 of March 2018

There live and work some 750 million people within the whole of Europe - of which 500 million within the European Union, who, during the next couple of years will be offered to take part of the contents of this new book and learn about their diversity with different identities and shared core values.
democratic format will probably and sadly never be aloud in undemocratic China, or Russia.

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Where in the world would you like to live, study and work in the future ?
In Totalitarian China or Russia, in "USA first"? or in Democratic, Innovative, Free
Europe? Where the English Language, now and in the future, will create the backbone of the Democratic European Continent !

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Håkan Lagergren, Swedish Copywriter, Designer and Strategic advisor in Europe for 45 years, is the creator of the UID Futuremap® - a unique tool to help people, students. businesses and organisations to find their Core Values and out these create a Communications Strategy! Håkan has published two awarded books in Sweden; Varumärkets inre värden, 1998 (The inner values of a brand) and Mänskligt Ledarskap 2003 (Human Leadership.
Håkan is an experienced seminar leader, in Swedish and English.

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Concept Creator
Håkan Lagergren,
presented this vision the first time, for the EU Commission in year 2004

UID Futureturemap® was presented by Håkan Lagergren in September 2004 as an education
program for all people and businesses in the EU, entitled "Think Together", by then Manuel Barroso
and Margot Wallström in the leadership of the EU,

2004 it was early in the development of the EU. Today, after the EU meeting in Göteborg,November 17, 2017. there is now a new window of opportunities wide open...

Date: Mon, 20 Sep 2004 16:49:43 +0200

Email from commissioner Margot Wallström:

Hello again Håkan,

And thank you very much for your mail and congratulations. They were warming !
Thank you for the further presentation of your idea of an EU symbol. I'm waiting for excitement onyour newbook.
I think it's nowbest to think about how EU communication with the outside world can be improved,and I will keep your idea in mind.

I hope to return a little further on.
Margot Wallström

Commissioner of the EU Commission 2004 - 2010

Millions of people, businesses and politicians want to know what Europe stands for! Which Core Values do we share?
How shall we communicate these values?

We can all join, in all ages, through Europe, in becoming #1; (The positioning of Europe) as the best in the world in a discipline we can call " Sustainable Competition " !

Everything "
made in Europe " can be developed and made "sustainable" " by "Sustainable human beings", in competition with the rest of the world ! Competition must not be be destructive or harmful, instead competition can be fair and healhty , like in the Olympic Games... and only develop friendly, honest human beings and creative innovation in business and all parts of our society: - )

We can all learn about this way of being and thinking, who ever we are, where ever we are - in Europe!

Millions of people and businesses in Europe, today share the same UID !

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A Vision of a
Democratic Value Base for all human beings, living, studying and working within Europe...

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There live and work some 750 million people within the whole of Europe - of which 500 million within the European Union, who, during the next couple of years will be offered to take part of the contents of the UID Futuremap® and learn about their diversity with different identities and shared core values. Every single human being.. living, studying and working in Europe will share the European Value Value Base and its core values like democracy, freedom and peace...

Think together

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The UD Futuremap®, a tool for human Value Development, constructed by Håkan lagergren, between 1994 and 2018

The goal of UID FutureMap®, for all business stakeholders, can be found in step 7: Sustainable competition”.
Here you can read about the businessidea, ie,
what you do for whom and how. How of course refers to sustainability.
The goal is not to become the largest in the world, but thebest in your field; in your cathegory to gain position # ! Not to compete
with price or wage cuts, but to make it stand out, expressed in
uniquenesswhat only you can provide, with high quality and profitability.

Step 6.Sustainable value growth for all stakeholders. long-term development, through your unique production, like within Apple, Volvo and others.
Step 5.Sustainable brands. Everyone learns how to build a unique, profitable brand, with all employees involved. Everybody have the same focus, ie todevelop a sustainable brand. You can also build your own, personal brand. Just for yourself, if you want. Step 4.Human consciousness. All success
depends on the
quality of your communication!
Everything is contained in your consciousness, in your human brain, in the 100 billion brain cells,which the human brain is equipped with. Step
3.Human identity and human roles. Everyone in your organisation can clearly see the differencbetween their roles and their personal characteristics, which reduces therisk of conflicts between colleques and reduces unhealthy stress.

Step 2.Sustainable values and democracy
. The basis for human developmentand for achieving sustainable social development are sustainable values, which are partly shared and partly individual. It is a lifelong work to develop sustainable values, without making it easy for yourself and say thata particular "ism" or religion takes care of the matter. This requires a functioning democracy, freedom of speech and freedom that makeseverybody confident and fearless. Scared people create nothing! What is a human being? Step1.Who creates your sustainable future? Everybody dothemselves - together with other people in a community , through the communication that will occur during sustainable leadership, with sustainable objectives. Each job can become asustainable work! Money can never becom an own goal, but the good results of the qualitative targets.

he sustainabe human being is the main goal every day!

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